Morphett Air vs Joe Cools


Joe Cools


Customer Service

Compare Air Conditioning Rating


  • Excellent pricing
  • Great customer service
  • Services rural areas
Joe Cools
  • Weekend availability
  • Affordable and cost effective
  • Female Assured business


  • Doesn't generally install apartments
  • Average response times
  • No weekend availability
Joe Cools
  • Installations only
  • Low warranty coverage
  • No finance option


Joe Cools has over 25 years’ experience in the industry. The company is a family owned business operation. They believe that they understand customer air conditioning requirements and that this has been the key to their success. They don’t just take note; they also carefully listen to their customer’s air conditioning needs and any feedback in regards to service. They supply affordable air conditioning systems, which are customised for customer comfort to suit both home and work environments.

With over 40 years’ experience in air conditioning industry, Morphett Air is a Multi Award winning family owned and operated business. As well as installation they provide maintenance and service air conditioners under warranty or not. They deliver on professional performance, low prices, expertise and customer service. Morphett Air clients are serviced by fully qualified and highly skilled technicians who have exceptional diagnostic abilities.



Joe Cools

Free on-site quote

Volume discounts

Deals and promotions

Price Matching

Financing availability

Morphett Air one of our top-rated air conditioning installation company in Adelaide. They tend to have some of the lowest prices we reviewed. Our Morphett Air review team ranked Adelaide based air conditioning installation company the highest cost effective company in Adelaide. They are open to matching a lower competitor quote that is truly like for like.

They do not, however, offer volume discounts, though the delivery of the units would be reduced if multiple units are purchased at one time.

Morphett Air are happy to assist customers to access manufacturer deals. In terms of cost effectiveness, our review team gave them an impressive rating of 5 out of 5. 

Our Joe Cools Review found this Adelaide-based air conditioning installation company offered competitive and affordable pricing, in comparison to the other air conditioning installation companies in the Adelaide area. Customers deal directly with management and eliminate sales agent commissions with a no unnecessary up-selling policy. Joe Cools do not offer discounts in the form of deals and promotions, volume discounts or price matching. This may be due to them offering transparent and value for money pricing upfront.

Morphett does offer financing through Payright and Zip pay.

Customer Service


Joe Cools

Clear quote

Weekend availability

Customer service rating by phone


Customer service rating by email


Response time to acknowledge request

2 - 4 days
24 - 48 hours

Response time to provide quote

2 - 4 days
> 4 days

Online ratings / reviews


Our review teams looked at customer service in terms of how a company interacts via phone and email platforms. We also considered online reviews.

Morphett Air is a family run business, and each person in the family is knowledgeable about the air conditioning systems they install. This results in an added personal touch when dealing with this company. The team appear eager to please and to assist customers to find the solution that works for them.

Morphett Air was given a score of 8 out of 10 for their over-the-phone customer interaction, and 7 out of 10 for their email-based customer service. This performance is impressive when compared to the other businesses reviewed, further cementing their spot in our top 5 air conditioning installation companies based in Adelaide.

Morphett Air typically took 48 – 84 hours to acknowledge receipt of an initial email enquiry and the same time frame was taken to respond to quote requests. Our review team classified Morphett Air’s overall response time to customer enquiries as “slow”, when compared to other top 5 local companies.

For customer service Joe Cools rated 6 out of 10 on their customer service via email, and 5 out of 10 for phone customer service. Joe Cools have similar response times for both phone and email. They scored lower than our top 5 Adelaide-based air conditioning installation companies, responding to an initial request within 24-48 hours and turning a quote around in over 4 days.

Calls to Joe Cools are generally answered by management or the owner, who can answer technical questions and assist in providing a quote. Despite their lower scores the Joe Cools staff are knowledgeable and able to speak with team members who possess solid industry knowledge and experience. Their email responses quotes are clear and easy to understand.



Joe Cools


Commercial and residential

ARC Tick

Year established


Installation warranty


With solid experience behind them, the Morphett Air and Joe Cools review teams found that these companies provide outstanding and reliable air conditioning installation services in Adelaide and the South Australia region. Each has experienced teams who are backed by the ARC tick of approval.

Despite scoring lower in a few categories, uniquely Joe Cools pride themselves on being a Female Assured Business. This means they aim to provide a respectful and friendly service to women. This reflects their goal to provide best service to their customers.

Both teams offer great pricing, with Joe Cools providing exceptionally priced air conditioning systems and installation for heating and cooling, in residential and commercial buildings. Joe Cools offer high customer service standards at high industry level. This includes a Joe Cools Recycling program which benefits the community and environment by minimising waste and lots of information provided on their website. These factors set Joe Cools apart from the rest of the market, making them a solid choice for instillation company in the Adelaide area.

Either company would be a great choice for installation with a high level of customer service standards and affordable pricing with the caveat that Morphett Air does not generally install air conditioning systems in apartments. They can however do so if it is a particularly straight forward job, and there is a balcony to place the external unit. 

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