The Heat Shop vs Middleton’s Heating and Cooling

The Heat Shop

Middleton’s Heating & Cooling


Customer Service

Compare Air Conditioning Rating


The Heat Shop
  • Cheap prices
  • Good response time to email request
  • Fast response times
Middleton’s Heating & Cooling
  • Full range of heating and cooling solutions
  • Affordable pricing
  • Working Showroom


The Heat Shop
  • No deals during off season months
  • No weekend availability
Middleton’s Heating & Cooling
  • Installation only
  • No weekend availability
  • Inflexible pricing


Established for an impressive 50 years, Middleton’s Heating & Cooling are an experienced family air conditioning installation company in Geelong. Competitors The Heat Shop also have a wealth of experience and knowledge, with over 30 years of industry experience behind them. This 30 years has assisted in The Heat Shop being rated the best value overall for Geelong customers.

Both companies offer a full range of different heating and cooling solutions with competitive pricing. Middleton’s Heating & Cooling team were rated 3.5 out of 5 stars overall, which is a solid and strong rating in comparison to other Geelong-based air conditioning installation companies. Despite this they are just out of the top 5. The Heat Shop’s score is an impressive 4.5 out of 5, with both companies offering good warranties and scoring very highly in terms of pricing.


The Heat Shop

Middleton’s Heating & Cooling

Free on-site quote

Volume discounts

Deals and promotions

Price Matching

Financing availability

Middleton’s Heating & Cooling and The Heat Shop generally offer lower than standard market prices and are affordable, with both companies receiving a perfect 5 out of 5 on pricing. The Heat Shop and Middleton’s Heating & Cooling use leading, high quality brands and yet manage to deliver reasonable pricing.

In terms of discounts, it was determined that The Heat Shop did not offer any business specific deals, where Middleton’s Heating & Cooling pass on manufacturer deals and promotions, which are advertised on their website. Middleton’s Heating & Cooling will also consider other types of discounts on a job by job basis. Where Middleton’s Heating & Cooling do not, The Heat Shop will consider volume discounts when completing larger jobs. The Heat Shop are also open to price matching if quote details are the same. It’s best to follow up your options with the respective company and see what they might be willing to offer, with the caveat that both their prices are already very reasonable when compared to others in the market. Any discounts offered by Middleton’s Heating & Cooling will be at the discretion of their management.

Both these Geelong-based air conditioning companies offer free on-site quotes. The Heat Shop will also generate a free, fully digitalised quote containing a run through of all relevant information with regards to the job.

Neither company offer a formal financing option for customers. The Heat Shop and Middleton’s Heating & Cooling require all customer accounts to be finalised on the day of service. Middleton’s Heating & Cooling warranty offers 6 years of coverage with The Heat Shop offering 5 years. Both of these are relatively standard. Overall, however, both of these companies do very well in terms of reasonable pricing without having to resort to numerous discounts.

Customer Service

The Heat Shop

Middleton’s Heating & Cooling

Clear quote

Weekend availability

Customer service rating by phone


Customer service rating by email


Response time to acknowledge request

24 - 48 hours
2 - 4 days

Response time to provide quote

24 - 48 hours
> 4 days

Online ratings / reviews


Middleton’s Heating & Cooling team were found to be helpful and polite with customer inquiries, with solid ratings of 7 out of 10 by phone and 6.5 out of 10 via email. While their team members were found to be knowledgeable, with a good level of technical understanding of the air conditioning industry, they were marked down due to slower response times.

The Heat Shop received strong ratings of 8 out of 10 by both phone and email, as not only were their staff friendly and eager, but they also responded to quote requests within 24-48 hours and sent through the actual quote in the same time span. Middleton’s Heating & Cooling had a medium response time to both initial customer inquiries (2 – 4 days) and when responding with a prepared quote by email (over 4 days).

The Heat Shop also go out of their way to seek efficient and effective solutions through their prompt communication style. Their experienced technicians are extremely knowledgeable and manage to resolve enquires quickly.

Middleton’s Heating & Cooling and The Heat Shop do not offer financing options to their customers and payment is required upon completion of the job. This arrangement appears to be common practice in the Geelong market.

Both companies send out clear quotes, with neither offering weekend availability. Overall for customer service their scores were close with The Heat Shop remaining in front, scoring 4 out of 5 stars and Middleton’s Heating & Cooling team with 3.4 out of 5 stars.

The Heat Shop can also work digitally on quotes if supplied with pictures or floorplans, with both companies offering a free onsite quote.

Both companies have received strong online reviews with Middleton’s Heating & Cooling being commended on their workmanship and effort. The Heat Shop and Middleton’s Heating & Cooling supply and install high quality and energy efficient systems from the leading brands with respective warranties of 5 and 6 years.


The Heat Shop

Middleton’s Heating & Cooling


Commercial and residential

ARC Tick

Year established


Installation warranty


The Heat Shop was established in 1985 with Middleton’s Heating & Cooling commencing business in 1969. Their technicians are thereby highly qualified with a wealth of industry experience.

They are both able to install and repair units for commercial and residential properties, including apartments, and are covered by the ARC tick, giving them a licence to handle refrigerants, an essential qualification in the air conditioning installation industry.

While Middleton’s Heating & Cooling only offer installation of heating and cooling systems, they can recommend or organise a company to maintain a service or repair a system as needed. Middleton’s Heating & Cooling have a lot to offer, with affordable pricing, an air conditioning showroom and availability outside business hours. If you were looking for after hours access and a slightly longer warranty, Middleton’s Heating & Cooling would be a solid choice of installation company, even given The Heat Shop’s strong performance.

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